Some things have always existed, waiting for the right moment to shine.
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Cốm – the gift of heaven and earth – is gentle, pure, and graceful. Nurtured by the rhythm of nature, young rice grains slowly ripen into Cốm, weaving their way into Vietnamese life. Its subtle flavor lingers in traditional pastries and in the autumn ritual of enjoying fresh rice flakes.
Quietly and steadfastly, Cốm has grown alongside generations across Northern Vietnam – especially in Hanoi.
To Lam Yên, Cốm - this pure gift of nature - deserves a new, brighter place.
No longer just a taste of nostalgia or a quiet presence in autumn tales, it should become a symbol.
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From that belief, Lam Yên created Mooncake with Green Rice Filling and Creative Green Rice Products. Each creation honors and reimagines this enduring Vietnamese heritage - delicate, pure, and timeless.
Cốm has been here for generations.
And it will remain, longer than any of us.
A Family Heritage Journey
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"In the hands of artisans who have spent their lives making Cốm..."
At Lam Yên, our pastry artisans - guided by skilled hands and a deep love for Cốm - create with patience and passion every day. From that devotion came the first unique Cốm delicacies, leaving a lasting impression on all who cherish its taste.
Milestones of
Lam Yên
2020
Mooncake with
Green Rice Filling
Lam Yên dared to do what no one had done before - bringing stir-fried rice flakes into baked cakes. Two distinct textures combined in harmony, marking the beginning of Lam Yên’s journey.
2024
mochi with green rice
A modern fusion with a surprising twist: Cốm inside a soft, fresh mochi. Lam Yên aimed to make Cốm a familiar, everyday flavor - beyond the boundaries of “tradition.”
2025
Vietnamese Snow Skin Mooncake with Green Rice Filling
Lam Yên welcomes a more complete Mid-Autumn with this creation. Vietnamese Snow Skin Mooncake with Green Rice Filling beautifully blends tradition with modern craft - new yet full of cherished memories.
The ReClaim Way
OUR MISSION
PLASTIC FREE OCEANS
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
ZERO WASTE
Sustainable Packaging
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Sustainability
Natural Ingredients
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
